Case Notes
Anonymised studies.
Real engagements.
Every case below ran through DRIVE. Names and identifying details are changed; the structure of the move, the numbers, and the lesson are not. Each one follows the same four-part shape: the position, the hidden inventory, the move, the re-pricing.
Case . 01
The strategist who'd been undercharging her diagnostic for six years.
A nine-year independent with a quiet repeatable test. Naming it as a productised diagnostic moved her core rate by 2.4× in two quarters.
Strategy · Dubai · DRIVE Q2 2026
Case . 02
The executive coach who replaced 60% of his clients on purpose.
Misalignment was the tax. A repositioning, a new audience definition, and a shorter list of declined work — a smaller practice that compounded faster.
Coaching · London · DRIVE Q1 2026
Case . 03
The CTO who wrote the book the second time around.
Twenty years of frameworks, none documented. The first essay became a series; the series became a book proposal; the proposal became the new top of funnel.
Advisory · Bangalore · DRIVE Q1 2026
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